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FLOW: The Operating Process

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FLOW defines the client journey through the system.

Clear, iterative, and frictionless.

Clients move through five stages:

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Spark: defining the idea and direction

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Loops: testing options to see what works

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Drop: selecting the best option based on data

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Echo:  activating to generate real insights

FLOW is continuous, measurable, and results-oriented

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What drives progress through

  • Creativity that solves real problems

  • Human insights

  • Simple, actionable data

  • Rapid iteration

  • Decisions based on results

  • This is what keeps the system moving from Spark to Vault.

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